May 16, 2025

Amazon in strong growth: Financial results for the first quarter of 2025

Amazon has revealed its results for the first quarter of 2025 and confirms its growth trajectory in all its segments. The group posted a marked increase in turnover, a sharp increase in profitability and a strengthened dominance in the cloud (AWS) and advertising.

Q1 2025 Key Results

  • Global turnover : $155.7 billion (+9% vs Q1 2024)
  • Operating result : $18.4 billion (vs $15.3 billion in 2024)
  • Net result : $17.1 billion (compared to $3.2 billion last year)
  • Diluted earnings per share : $1.59
  • Free cash flow over 12 rolling months: $50 billion

AWS and advertising: powerful engines

  • AWS (Amazon Web Services) :
    • Sales: $29.3 billion (+17%)
    • The cloud benefits from the rise of generative AI
  • Amazon advertising :
    • Revenues: $13.9 billion (+18%)
    • The platform confirms its status as a leader in retail media

These two activities account for a large part of the group's growth and margin.

A strategy that pays

Andy Jassy (Amazon CEO) highlights the success of investments in AI, automated logistics, and cloud infrastructure. The company continues to streamline its operations while preparing for the future with clear priorities:

  • Logistics optimization
  • Technological push on AI
  • Accelerating automation

What it means for brands

Amazon imposes an ever higher standard on brands in its ecosystem:

  • Reduced visibility if pages are poorly managed
  • Logistics under pressure with Prime promises
  • Retail media has become an essential lever

In 2025, to exist on Amazon, it is no longer enough to be present: you have to be fully operational.

OkTee, your compass in the Amazon ecosystem

  • Vendor Performance (OVP) : follow, anticipate, optimize your flows and confirmation rates.
  • Product Performance (OPP) : keep control of your product sheets, prices, and Buy Box.

📊 With OkTee, brands are taking back control in an ultra-competitive and data-driven environment.

In summary

Amazon is showing solid growth on its strategic levers at the beginning of 2025. For brands, these results are as much a source of opportunities as they are a warning signal. The level of requirement is increasing. With OkTee, you're ready.

🔍 FAQ — What to remember

What is the turnover for Amazon in Q1 2025?
$155.7 billion.

How much did Amazon make?
A net profit of 17.1 billion dollars.

Which segments are the most profitable?
AWS (+17% growth) and advertising (+18%).

What is OkTee's role in this context?
Helping brands perform on Vendor Central and Seller through data and automation

📎 Official source

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