May 16, 2025

Amazon France: 25 years of innovation, growth and economic impact

Amazon celebrates 25 years of presence in France. Since 2000, the e-commerce giant has considerably expanded its footprint in France, becoming a major player in the digital economy, logistics and employment. A look back at a success story that combines technological innovation, local roots and societal commitment.

A rapidly expanding national presence

Amazon France is today:

  • More than 40 logistics sites and offices,
  • 2 research and development centers (in Paris and Nice),
  • A hub for innovation in robotics in Clichy.

The group employs over 22,000 people on permanent contracts, with a continuous growth in its workforce. In 2023, Amazon was even ranked No. 1 of companies where French people want to work (LinkedIn Top Companies).

A direct contribution to the French economy

Since its establishment, Amazon has invested more than 20 billion euros in the French economy.
Each euro invested results in:

  • Direct and indirect job creations,
  • Partnerships with more than 16,000 French SMEs,
  • An increase in skills for the entire e-commerce ecosystem.

It's also a powerful driver for third-party sellers who use the marketplace to export and grow.

Innovation at the heart of the strategy

Amazon doesn't just operate. The company invent, develop and test in France, new technological solutions:

  • Automated logistics,
  • AI applied to the supply chain,
  • AWS cloud for local businesses,
  • Deployment of sustainable solutions (electric vehicles, recyclable packaging, etc.).

This positioning of continuous innovation partly explains Amazon's agility in the face of market changes and new consumer expectations.

Why does this directly concern brands and suppliers

Working with Amazon France in 2025 means being part of a demanding but powerful ecosystem. For brands and wholesalers on Vendor Central, this means:

  • To follow the rapid evolution of Amazon standards,
  • To control logistics and commercial performance indicators,
  • To take advantage of the tools available to remain competitive.

OkTee makes it easy for you to do just that.

OkTee, the partner of French brands on Amazon

  • OVP (Vendor Performance) helps you manage your operations on Vendor Central with precision: confirmation rate, order tracking, logistics performance.
  • OPP (Product Performance) guarantees you an irreproachable product presence: up-to-date content, controlled Buy Box, real-time alerts.

With OkTee, you turn Amazon requirements into opportunities for growth.

In summary

In 23 years, Amazon has become a key player in the French economic landscape. Behind its logistics centers and its millions of packages delivered, there is an ecosystem of innovation, data and performance. For brands, the question is no longer “should we go?” but “how do you excel at it?” ”. The answer starts with OkTee.

🔍 FAQ — What to remember

When did Amazon set up in France?
In 2000.

How many people are employed by Amazon France?
More than 22,000 permanent employees.

What is the total amount invested by Amazon in France?
Over 20 billion euros since 2000.

What are the benefits for French businesses?
16,000 SME partners, thousands of indirect jobs, and access to a global sales channel.

📎 Source

‍