May 16, 2025

Amazon is investing €700m in Europe. AI and robotics at the heart of its logistics strategy

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Amazon is doubling down on innovation in logistics. In 2025, the e-commerce giant announced a €700+ million investment to modernize its delivery stations across Europe, betting on artificial intelligence (AI) and robotics to strengthen its operational performance.

A bold technological ambition

This investment plan spans key countries including France, Germany, Italy, Spain, Poland, and the UK. The goals are threefold:

  • Speed up deliveries
  • Enhance employee safety
  • Reduce carbon footprint

Amazon is deploying autonomous robots, AI-powered systems to manage logistics flows, and predictive tools to optimize resource allocation in real time.

AI and robotics powering smarter logistics

Thanks to these technologies, Amazon reduces repetitive tasks, streamlines parcel handling, and optimizes the supply chain. This results in:

  • Fewer delivery errors
  • Better stock management
  • Faster, more reliable customer experience

What does it mean for brands and suppliers?

These changes have real consequences for brands and wholesalers operating via Amazon Vendor Central. They signal:

  • Higher expectations around responsiveness
  • Greater demands for accurate product data and precise deliveries
  • A growing need for smart performance monitoring tools

How OKTee helps you stay ahead

With OKTee, you're fully equipped to keep pace with this transformation.

  • OKTee Vendor Performance (OVP) helps streamline internal processes, prevent stockouts, and improve confirmation rates.
  • OKTee Product Performance (OPP) monitors your product pages, pricing, and Buy Box status in real-time to avoid invisible losses.

📊 The result? End-to-end performance, fully aligned with Amazon’s high-tech evolution.

In summary

AI and robotics are redefining Amazon’s European logistics. This €700M investment is not just a tech upgrade—it’s a strong signal: data-driven, fast, automated commerce is the new standard.
Don’t fall behind. With OKTee, get ahead today.

🔍 FAQ – What You Need to Know

How much is Amazon investing in Europe?
Over €700 million.

Which countries are included in the plan?
France, Germany, Italy, Spain, Poland, and the UK.

What is the purpose of this investment?
To optimize logistics, speed up delivery, improve safety, and reduce carbon emissions.

Why does this matter for brands?
It requires adapting processes to meet new standards and maximize product visibility and profitability on Amazon.

📎 Sources

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