Amazon is continuing its logistics decarbonization strategy. After having invested heavily in robotics and AI, the American giant is now experimenting with rail transport to deliver its packages in France, relying on SNCF's TGV INOUI network. A pioneering initiative that combines innovation and environmental commitment.
The experiment started in May 2024 on the Paris-Marseille line. Objective: to use existing TGV routes to transport Amazon delivery bags, stored in spaces provided for this purpose, without inconveniencing travelers.
Thanks to this solution:
This is the first time that an e-commerce player has integrated TGV into its logistics strategy in Europe. This project, which is still in the pilot phase, could be extended to other lines if the results are conclusive.
Amazon thus demonstrates its desire to rethink its delivery methods by aligning itself with national and European climate goals.
This new logistical approach will have a direct impact on delivery flows:
For brands and wholesalers in Vendor Central, this means increased requirements on accuracy of shipments And a better visibility on optimized delivery slots.
With initiatives like this, Amazon is setting a new standard for logistics performance. Thanks to OkTee:
📦 Speed is not enough. It needs to be controlled. OkTee does just that.
By testing TGV delivery, Amazon is exploring a more sustainable future for e-commerce logistics. An advance that, if generalized, could redesign the mapping of flows in France. For brands, it's time to adjust tools and processes. OkTee gets you ready for it today.
Does Amazon really deliver its packages by TGV?
Yes, a test phase began in May 2024 on the Paris-Marseille line via the SNCF network.
Is it an official partnership with SNCF?
Yes, with TGV INOUI as part of a co-constructed experiment.
What is the main objective?
Reducing the carbon footprint and speeding up long-distance deliveries without using trucks.
What are the benefits for brands?
Faster and cleaner delivery, but also new logistical models to anticipate.