OKTee Marketing
OKTEE MARKETING
Alexa for Shopping guides your customers.
Why would it recommend your products?
OKTee Marketing analyzes more than 60 criteria to assess whether your products have the content, offer, and trust signals needed to be understood and recommended by Amazon AI.
Before you budget for ads, make sure your products are retail-ready for Amazon’s AI recommendation engine.
The true cost of platforms
GEO optimizes your content.
Rufus determines whether your product is recommended.
Rufus no longer ranks products based on keywords alone: it evaluates context, credibility, and listing completeness.
Product Understanding
AI reads your content and images to understand your product.
Quality
Product trust
Trust
Reviews, ratings and trust signals directly impact recommendations.
Ability to Sell
Price and Buy Box stability determine whether your product can be sold.
Offer
AI-powered commerce
Amazon enters the era of AI-powered product discovery.
Amazon’s AI determines what gets recommended.
Amazon's AI doesn't just scan your content—it evaluates whether your products are clear, credible, and conversion-ready.
VIA Index
Three dimensions. One index.
Clear priorities. Immediate action.
Analysis goes beyond content. OKTee Marketing evaluates over 60 data points across three core pillars: Quality, Assortment, and Trust.
VIA OKTee Index
Today's imperative: your visibility across AI buying assistants like Rufus and Alexa Shopping.
This is exactly what the VIA Index measures.
It analyzes what Amazon's AI shopping assistant understands, what it actually recommends, and what ultimately gets purchased.
OKTee Marketing
OKTee measures your products' AI search readiness. Before launching your ad campaigns, ensure your catalog is fully optimized for Amazon's recommendation engine.
AI-powered commerce
Amazon enters the era of AI-powered product discovery.
Amazon’s AI determines what gets recommended.
Amazon's AI doesn't just scan your content—it evaluates whether your products are clear, credible, and conversion-ready.
AI-powered commerce
Amazon enters the era of AI-powered product discovery.
The product detail page becomes a source of actionable insights.
Content is still king, but it's no longer enough: Amazon's algorithms must also grasp the product, its offer, and the trust signals that drive credibility.
Product Understanding
AI analyzes text and imagery for deep product understanding.
Quality
Product trust
Trust
Reviews, ratings and trust signals directly impact recommendations.
Ability to Sell
Price and Buy Box stability determine whether your product can be sold.
Offer
VIA Index
Three dimensions. One index.
Clear priorities. Immediate action.
Analysis goes beyond content. OKTee Marketing evaluates over 60 criteria across three core pillars: Quality, Product Offering, and Trust.
VIA OKTee Index
Today's imperative: your visibility across shopping assistants like Rufus and Alexa Shopping.
This is exactly what the VIA Index measures.
It benchmarks what Amazon's AI-commerce understands, what it can recommend, and what actually converts to purchase.
VIA Index
Three dimensions. One index.
Clear priorities. Immediate action.
Analysis goes beyond content. OKTee Marketing evaluates over 60 data points across three core pillars: Quality, Assortment, and Trust.
VIA Quality
Is the product understood by AI?
AI must clearly interpret your content.
If visuals or text are unclear, your product won’t be recommended.
VIA Offer
Can your product be sold right now?
Even with perfect content, your offer must be valid.
Buy Box, availability and pricing determine real visibility.
VIA Trust
Amazon recommends what shoppers trust.
Trust drives recommendations.
Reviews, ratings and credibility signals directly impact visibility.
Page Tracker
Your product pages are changing. OKTee keeps you informed.
VIA OKTee Index
Today's imperative: your visibility across AI buying assistants like Rufus and Alexa Shopping.
This is exactly what the VIA Index measures.
It analyzes what Amazon's AI engine understands, what it actually recommends, and what ultimately gets purchased.
VIA Quality
Is the product understood by AI?
AI must clearly interpret your content.
If visuals or text are unclear, your product won’t be recommended.
VIA Trust
Amazon recommends what shoppers trust.
Trust drives recommendations.
Reviews, ratings and credibility signals directly impact visibility.
VIA Offer
Can your product be sold right now?
Even with perfect content, your offer must be valid.
Buy Box, availability and pricing determine real visibility.
Good to know
Brands actively optimizing their Amazon PDPs see conversion rate lifts of 10% to 30%, depending on initial listing maturity and category. For complex products, documented gains can exceed 100%.
VIA Quality
Is the product understood by AI?
AI must clearly interpret your content.
If visuals or text are unclear, your product won’t be recommended.
VIA Offer
Can your product be sold right now?
Even a perfect product won’t sell without a strong offer. Buy Box, availability, and pricing determine true visibility.
VIA Trust
Amazon recommends what shoppers trust.
Trust drives recommendations.
Reviews, ratings and credibility signals directly impact visibility.
Amazon's AI curates product recommendations.
OKTee Marketing ensures your brand is optimized for Amazon's conversational AI and Alexa Shopping.
OKTee VIA
Analyze.
Decode how Amazon's AI indexes and ranks your products.
OKTee Marketing analyzes every Amazon product detail page across 50+ key performance indicators spanning content quality, offer competitiveness, and brand trust.
Catalog Analysis
Executive overview by country, category, and product.
Global VIA Score
Detailed VIA Index: Quality, Offer, Trust
AI-powered content analysis: text and images
Action plan
Know exactly
what to fix.
Actions ranked by VIA impact
Ready-to-execute recommendations
Estimated gain before adjustment
Ready-to-execute actions
OKTee Page Builder
Generate
Generate AI-ready Amazon content.
OKTee generates your titles, bullet points, and descriptions, then syncs them directly to Amazon.
Some actions involve content creation, while others require merchandising, visual, or catalog decisions.
OKTee clearly differentiates between what can be automatically generated, resolved, or prioritized.
AMAZON SYNDICATION
Send.
Push approved content directly to Amazon.
From titles, highlights, and bullet points to descriptions, backend keywords, and A+ content: OKTee streamlines and tracks all your product listings.
Once approved, content is pushed directly from OKTee Marketing to Amazon. Track submission status in real time until successfully ingested.
Direct to FBA
Publishing status tracked
OKTee PAGE TRACKER
Track.
OKTee alerts you instantly to any changes.
Get real-time alerts the moment your product pages change.
Page Tracker monitors and logs every update—including deleted visuals, variant shifts, copy updates, price adjustments, and Buy Box changes. Each modification is directly mapped to its impact on your VIA score, impressions, and revenue.
Good to know
Brands actively optimizing their Amazon PDPs see conversion rate lifts of 10% to 30%, depending on initial listing maturity and category. For complex products, documented gains can exceed 100%.
Amazon's AI curates product recommendations.
OKTee Marketing ensures your brand is optimized for Amazon's conversational AI and Alexa Shopping.
OCT Marketing
Analyze.
Decode how Amazon's AI indexes and ranks your products.
OKTee Marketing analyzes every Amazon product page against over 50 key performance metrics.
Catalog Analysis
Executive overview by country, category, and product.
Global VIA Score
Detailed VIA Index: Quality, Offer, Trust
AI-powered content analysis: text and images
Action plan
Know exactly
what to fix.
Actions ranked by VIA impact
Ready-to-execute recommendations
Estimated gain before adjustment
OKTee Page Builder
Generate.
Generate AI-ready Amazon content.
OKTee generates your titles, bullet points, and descriptions, then syncs them directly to Amazon.
Some tasks are content-driven, while others require merchandising, creative, or catalog updates. OKTee clearly distinguishes what can be automated, resolved, or prioritized.
AMAZON SYNDICATION
Send.
Push approved content directly to Amazon.
From titles, highlights, and bullet points to descriptions, backend keywords, and A+ content: OKTee streamlines and tracks all your product listings.
Once approved, content is pushed directly from OKTee Marketing to Amazon. Track submission status in real time until successfully ingested.
Direct to FBA
Publishing status tracked
OKTee Page Tracker
Track.
OKTee alerts you instantly to any changes.
Get real-time alerts the moment your product pages change.
Page Tracker monitors and logs every update—including deleted visuals, variant shifts, copy updates, price adjustments, and Buy Box changes. Each modification is directly mapped to its impact on your VIA score, impressions, and revenue.
Amazon's AI curates product recommendations.
OKTee Marketing ensures your brand is optimized for Amazon's conversational AI and Alexa Shopping.
OCT Marketing
Analyze.
Decode how Amazon's AI indexes and ranks your products.
OKTee Marketing analyzes every Amazon product detail page across 50+ key performance indicators spanning content quality, offer competitiveness, and brand trust.
Catalog Analysis
Executive overview by country, category, and product.
Global VIA Score
Detailed VIA Index: Quality, Offer, Trust
AI-powered content analysis: text and images
Action plan
Know exactly
what to fix.
Actions ranked by VIA impact
Ready-to-execute recommendations
Estimated gain before adjustment
Ready-to-execute actions
OKTee Page Builder
Generate
Generate AI-ready Amazon content.
OKTee generates your titles, bullet points, and descriptions, then syncs them directly to Amazon.
Some tasks are content-driven, while others require merchandising, creative, or catalog updates. OKTee clearly distinguishes what can be automated, resolved, or prioritized.
BETA
Publish titles, bullet points, and descriptions directly to Amazon.
COMING SOON
A+ Content publishing coming soon.
OKTee Page Tracker
Track.
OKTee alerts you instantly to any changes.
Get real-time alerts the moment your product pages change.
Page Tracker monitors and logs every update—including deleted visuals, variant shifts, copy updates, price adjustments, and Buy Box changes. Each modification is directly mapped to its impact on your VIA score, impressions, and revenue.
AMAZON SYNDICATION
Send.
Push approved content directly to Amazon.
From titles, highlights, and bullet points to descriptions, backend keywords, and A+ content: OKTee streamlines and tracks all your product listings.
Once approved, content is pushed directly from OKTee Marketing to Amazon. Track submission status in real time until successfully ingested.
Direct to FBA
Publishing status tracked
Ready to see if Amazon's AI actually recommends your product?
100% free
3 ASINs/day
Results in under a minute
Access denied to your Amazon account
No credit card required
Try a free ASIN lookup
VIDEO
Maximize Visibility
is no longer enough.
Learn how Amazon AI evaluates products before recommending them to shoppers.
OKTee monitors your content, pricing, and Buy Box. Every change is detected, time-stamped, and linked to its impact on visibility and product performance.
Page Tracker
Your product pages are changing. OKTee keeps you informed.
Target audiences & use cases
Who they’re buying for, and why.
OKTee Marketing evaluates each Amazon product page against 50+ criteria organized into 3 pillars
Product Manager
Brand Manager
His listings were "optimized" by an agency. He doesn’t know why his ASINs aren’t showing up in Rufus. He wants an explanation, not an opinion.
> It finally has an objective score and a structured diagnosis.
Digital Shelf Manager
E-Retail Manager
He manages 200+ ASINs. He has no way to prioritize fixes. He wastes time manually reviewing product listings.
> He sorts his catalog by brand and category, but primarily by score, and handles urgent items first.
Ecommerce Consultant
Amazon Agency
It must prove the value of its recommendations to clients. It lacks the tools to benchmark performance and report results in a structured way.
> It delivers a visibility index report at the start and end of the engagement.
Good to know
Brands actively optimizing their Amazon PDPs see conversion rate lifts of 10% to 30%, depending on initial listing maturity and category. For complex products, documented gains can exceed 100%.
VIDEO
Maximize Visibility
is no longer enough.
Learn how Amazon AI evaluates products before recommending them to shoppers.
VIDEO
Maximize Visibility
is no longer enough.
Learn how Amazon AI evaluates products before recommending them to shoppers.
Target audiences & use cases
Who this is for,
and why it matters.
OKTee Marketing analyzes every Amazon product page across 50+ criteria, structured around three pillars.
Product Manager
Brand Manager
Listings were “optimized” by an agency. Rufus doesn’t rely on explanations. It needs structured signals.
> Get an objective score and a clear diagnosis.
Digital Shelf Manager
E-Retail Manager
Manages 200+ ASINs with no clear prioritization. Struggles to measure real impact.
> Prioritize by category, score and urgency.
Ecommerce Consultant
Amazon Agency
Must prove the impact of every recommendation. Needs a structured way to track performance.
> Deliver clear reports from day one.
Ready to see if Amazon's AI actually recommends your product?
100% free
3 ASINs/day
Results in under a minute
Access denied to your Amazon account
No credit card required
Try a free ASIN lookup
Target audiences & use cases
Who this is for,
OKTee Marketing analyzes every Amazon product page across 50+ criteria, structured around three pillars.
Digital Shelf Manager
E-Retail Manager
He manages 200+ ASINs. He has no way to prioritize fixes. He wastes time manually reviewing product listings.
> He sorts his catalog by brand and category, but primarily by score, and handles urgent items first.
Product Manager
Brand Manager
His listings were "optimized" by an agency. He doesn’t know why his ASINs aren’t showing up in Rufus. He wants an explanation, not an opinion.
> It finally has an objective score and a structured diagnosis.
Ecommerce Consultant
Amazon Agency
It must prove the value of its recommendations to clients. It lacks the tools to benchmark performance and report results in a structured way.
> It delivers a visibility index report at the start and end of the engagement.
OKTee OS
Discover more modules
of OKTee OS.
Unified data empowers Operations, Finance, Marketing, and AI Agents to turn signals into action.
Ready to see if Amazon's AI actually recommends your product?
100% free
3 ASINs/day
Results in under a minute
Access denied to your Amazon account
No credit card required
Try a free ASIN lookup
OKTee OS
Discover more modules
of OKTee OS.
Operations, Finance, Marketing, and AI agents align on a unified data foundation to turn signals into action.
FAQ
Questions?
Browse our FAQ to find the answers you need.
FAQ
Questions?
Browse our FAQ to find the answers you need.
Is OKTee Marketing already integrated with Alexa for Shopping?
Correct. Alexa for Shopping validates a shift we've already integrated at OKTee Marketing: Amazon's shopping AI looks far beyond basic product detail pages. It factors in offer dynamics, pricing, real-time availability, Buy Box ownership, customer reviews, and brand trust signals. OKTee Marketing analyzes these variables to ensure your products are fully optimized, credible, and recommended by Amazon's AI.
Is Amazon’s shopping AI different from GEO?
Yes, Amazon’s shopping AI is different from GEO. GEO optimizes visibility for AI. It mainly focuses on optimizing content so it can be understood, cited, or recommended by generative AI systems such as ChatGPT, Gemini, Perplexity, or Google AI Overviews. Amazon’s shopping AI goes further because it operates in a transactional environment. It does not only need to understand an answer, it needs to help choose a product. This means it can take into account broader dimensions than content alone: price, availability, delivery, reviews, purchase history, product comparison, trust signals, and the product’s actual ability to match a purchase intent. Amazon presents Alexa for Shopping as a personalized agentic assistant that relies in particular on Rufus’s product expertise and Amazon’s shopping context.
What does OKTee Marketing cover?
OKTee Marketing optimizes your product discoverability and share-of-voice on Amazon through product intelligence, prioritized workflows, automated tracking, and AI-driven content generation and syndication.
What is GEO?
GEO, or Generative Engine Optimization, refers to the optimization of content for answer engines and generative AI systems such as ChatGPT, Gemini, Perplexity, or Google AI Overviews. The goal is no longer only to rank well in a list of search results. The goal is to be understood, cited, summarized, or recommended by an AI when a user expresses a question or a purchase intent.
What is the VIA Index?
The VIA Index stands for Amazon AI Visibility Index. Created by OKTee, it measures a product detail page’s ability to deliver high-clarity product data, offer details, and trust signals.
Can we push content directly from OKTee to Amazon?
Yes, provided the connected Amazon account has the required permissions. Once approved, content can be submitted directly from OKTee Marketing, and then tracked via a publishing queue showing real-time status and history.
How is our data secured?
Data is encrypted in transit and at rest, with role-based access control (RBAC) and strict multi-tenant isolation. We provide comprehensive audit logs for sensitive actions, alongside fully documented processing activities and sub-processors.
Is OKTee Marketing already integrated with Alexa for Shopping?
Correct. Alexa for Shopping validates a shift we've already integrated at OKTee Marketing: Amazon's shopping AI looks far beyond basic product detail pages. It factors in offer dynamics, pricing, real-time availability, Buy Box ownership, customer reviews, and brand trust signals. OKTee Marketing analyzes these variables to ensure your products are fully optimized, credible, and recommended by Amazon's AI.
Is Amazon’s shopping AI different from GEO?
Yes, Amazon’s shopping AI is different from GEO. GEO optimizes visibility for AI. It mainly focuses on optimizing content so it can be understood, cited, or recommended by generative AI systems such as ChatGPT, Gemini, Perplexity, or Google AI Overviews. Amazon’s shopping AI goes further because it operates in a transactional environment. It does not only need to understand an answer, it needs to help choose a product. This means it can take into account broader dimensions than content alone: price, availability, delivery, reviews, purchase history, product comparison, trust signals, and the product’s actual ability to match a purchase intent. Amazon presents Alexa for Shopping as a personalized agentic assistant that relies in particular on Rufus’s product expertise and Amazon’s shopping context.
What does OKTee Marketing cover?
OKTee Marketing optimizes your product discoverability and share-of-voice on Amazon through product intelligence, prioritized workflows, automated tracking, and AI-driven content generation and syndication.
What is GEO?
GEO, or Generative Engine Optimization, refers to the optimization of content for answer engines and generative AI systems such as ChatGPT, Gemini, Perplexity, or Google AI Overviews. The goal is no longer only to rank well in a list of search results. The goal is to be understood, cited, summarized, or recommended by an AI when a user expresses a question or a purchase intent.
What is the VIA Index?
The VIA Index stands for Amazon AI Visibility Index. Created by OKTee, it measures a product detail page’s ability to deliver high-clarity product data, offer details, and trust signals.
Can we push content directly from OKTee to Amazon?
Yes, provided the connected Amazon account has the required permissions. Once approved, content can be submitted directly from OKTee Marketing, and then tracked via a publishing queue showing real-time status and history.
How is our data secured?
Data is encrypted in transit and at rest, with role-based access control (RBAC) and strict multi-tenant isolation. We provide comprehensive audit logs for sensitive actions, alongside fully documented processing activities and sub-processors.