OKTee Marketing
OKTEE MARKETING
Visibility is no longer enough.
Your products must be recommendable.
Being visible is no longer enough.
Your products need to be recommendable.
With Rufus and Alexa for Shopping, Amazon analyzes, compares, and evaluates your product pages before recommending them.
Before you budget for ads, make sure your products are retail-ready for Amazon’s AI recommendation engine.
The true cost of platforms
GEO optimizes your content.
Rufus determines whether your product is recommended.
Rufus no longer ranks products based on keywords alone: it evaluates context, credibility, and listing completeness.
Product Understanding
AI reads your content and images to understand your product.
Quality
Product trust
Trust
Reviews, ratings and trust signals directly impact recommendations.
Ability to Sell
Price and Buy Box stability determine whether your product can be sold.
Offer
AI-powered commerce
Amazon enters the era of AI-powered product discovery.
Amazon’s AI determines what gets recommended.
Amazon's AI doesn't just scan your content—it evaluates whether your products are clear, credible, and conversion-ready.
VIA Index
Three dimensions. One index.
Clear priorities. Immediate action.
OKTee Marketing analyzes every Amazon product page across 60+ criteria, structured around quality, offer and trust.
VIA OKTee Index
Today's imperative: your visibility across AI buying assistants like Rufus and Alexa Shopping.
This is exactly what the VIA Index measures.
It analyzes what Amazon's AI shopping assistant understands, what it actually recommends, and what ultimately gets purchased.
OKTee Marketing
OKTee measures your products' AI search readiness. Before launching your ad campaigns, ensure your catalog is fully optimized for Amazon's recommendation engine.
AI-powered commerce
Amazon enters the era of AI-powered product discovery.
Amazon’s AI determines what gets recommended.
Amazon's AI doesn't just scan your content—it evaluates whether your products are clear, credible, and conversion-ready.
AI-powered commerce
Amazon enters the era of AI-powered product discovery.
Amazon’s AI determines what gets recommended.
Amazon's AI doesn't just scan your content—it evaluates whether your products are clear, credible, and conversion-ready.
Product Understanding
AI analyzes text and imagery for deep product understanding.
Quality
Product trust
Trust
Reviews, ratings and trust signals directly impact recommendations.
Ability to Sell
Price and Buy Box stability determine whether your product can be sold.
Offer
VIA Index
Three dimensions. One index.
Clear priorities. Immediate action.
OKTee Marketing analyzes every Amazon product page across 60+ criteria, structured around quality, offer and trust.
VIA OKTee Index
Today's imperative: your visibility across shopping assistants like Rufus and Alexa Shopping.
This is exactly what the VIA Index measures.
It benchmarks what Amazon's AI-commerce understands, what it can recommend, and what actually converts to purchase.
VIA Index
Three dimensions. One index.
Clear priorities. Immediate action.
OKTee Marketing analyzes every Amazon product page across 60+ criteria, structured around quality, offer and trust.
VIA Quality
Is the product understood by AI?
AI must clearly interpret your content.
If visuals or text are unclear, your product won’t be recommended.
VIA Offer
Can your product be sold right now?
Even with perfect content, your offer must be valid.
Buy Box, availability and pricing determine real visibility.
VIA Trust
Amazon recommends what shoppers trust.
Trust drives recommendations.
Reviews, ratings and credibility signals directly impact visibility.
Page Tracker
Your product pages are changing. OKTee keeps you informed.
VIA OKTee Index
Today's imperative: your visibility across AI buying assistants like Rufus and Alexa Shopping.
This is exactly what the VIA Index measures.
It analyzes what Amazon's AI engine understands, what it actually recommends, and what ultimately gets purchased.
VIA Quality
Is the product understood by AI?
AI must clearly interpret your content.
If visuals or text are unclear, your product won’t be recommended.
VIA Trust
Amazon recommends what shoppers trust.
Trust drives recommendations.
Reviews, ratings and credibility signals directly impact visibility.
VIA Offer
Can your product be sold right now?
Even with perfect content, your offer must be valid.
Buy Box, availability and pricing determine real visibility.
Good to know
Brands actively optimizing their Amazon PDPs see conversion rate lifts of 10% to 30%, depending on initial listing maturity and category. For complex products, documented gains can exceed 100%.
VIA Quality
Is the product understood by AI?
AI must clearly interpret your content.
If visuals or text are unclear, your product won’t be recommended.
VIA Offer
Can your product be sold right now?
Even a perfect product won’t sell without a strong offer. Buy Box, availability, and pricing determine true visibility.
VIA Trust
Amazon recommends what shoppers trust.
Trust drives recommendations.
Reviews, ratings and credibility signals directly impact visibility.
Amazon's AI curates product recommendations.
OKTee Marketing ensures your brand is optimized for Amazon's conversational AI and Alexa Shopping.
OCT Marketing
Analyze.
Decode how Amazon's AI indexes and ranks your products.
OKTee Marketing analyzes every Amazon product detail page across 50+ key performance indicators spanning content quality, offer competitiveness, and brand trust.
Catalog Analysis
Executive overview by country, category, and product.
Global VIA Score
Detailed VIA Index: Quality, Offer, Trust
AI-powered content analysis: text and images
Action plan
Know exactly
what to fix.
Actions ranked by VIA impact
Ready-to-execute recommendations
Estimated gain before adjustment
Ready-to-execute actions
OKTee Page Builder
Optimize.
Generate AI-ready Amazon content.
OKTee generates your titles, bullet points, and descriptions, then syncs them directly to Amazon.
Some actions involve content creation, while others require merchandising, visual, or catalog decisions.
OKTee clearly differentiates between what can be automatically generated, resolved, or prioritized.
BETA
Publish titles, bullet points, and descriptions directly to Amazon.
COMING SOON
A+ Content publishing coming soon.
OKTee Page Tracker
Track.
OKTee alerts you instantly to any changes.
Get real-time alerts the moment your product pages change.
Page Tracker monitors and logs every update—including deleted visuals, variant shifts, copy updates, price adjustments, and Buy Box changes. Each modification is directly mapped to its impact on your VIA score, impressions, and revenue.
OKTee AI Agent
The AI Agent transforms your data into
high-priority decisions.
It detects the signals that matter, explains performance shifts, and recommends high-impact actions.
Analyze
Detects anomalies, trends, and emerging signals.
How it works
Highlights what is changing and why.
Prioritize
Surfaces high-impact topics.
Take action
Converts priorities into actionable recommendations and concrete roadmaps.
Meet the OKTee AI agent
Good to know
Brands actively optimizing their Amazon PDPs see conversion rate lifts of 10% to 30%, depending on initial listing maturity and category. For complex products, documented gains can exceed 100%.
Amazon's AI curates product recommendations.
OKTee Marketing ensures your brand is optimized for Amazon's conversational AI and Alexa Shopping.
OCT Marketing
Analyze.
Decode how Amazon's AI indexes and ranks your products.
OKTee Marketing analyzes every Amazon product page against over 50 key performance metrics.
Catalog Analysis
Executive overview by country, category, and product.
Global VIA Score
Detailed VIA Index: Quality, Offer, Trust
AI-powered content analysis: text and images
Action plan
Know exactly
what to fix.
Actions ranked by VIA impact
Ready-to-execute recommendations
Estimated gain before adjustment
OKTee Page Builder
Optimize.
Generate AI-ready Amazon content.
OKTee generates your titles, bullet points, and descriptions, then syncs them directly to Amazon.
Some tasks are content-driven, while others require merchandising, creative, or catalog updates. OKTee clearly distinguishes what can be automated, resolved, or prioritized.
BETA
Publish titles, bullet points, and descriptions directly to Amazon.
COMING SOON
A+ Content publishing coming soon.
OKTee Page Tracker
Track.
OKTee alerts you instantly to any changes.
Get real-time alerts the moment your product pages change.
Page Tracker monitors and logs every update—including deleted visuals, variant shifts, copy updates, price adjustments, and Buy Box changes. Each modification is directly mapped to its impact on your VIA score, impressions, and revenue.
OKTee AI Agent
The AI Agent transforms your data into
high-priority decisions.
It detects the signals that matter, explains performance shifts, and recommends high-impact actions.
Analyze
Detects anomalies, trends, and emerging signals.
How it works
Highlights what is changing and why.
Prioritize
Surfaces high-impact topics.
Take action
Converts priorities into actionable recommendations and concrete roadmaps.
Meet the OKTee AI agent
Amazon's AI curates product recommendations.
OKTee Marketing ensures your brand is optimized for Amazon's conversational AI and Alexa Shopping.
OCT Marketing
Analyze.
Decode how Amazon's AI indexes and ranks your products.
OKTee Marketing analyzes every Amazon product detail page across 50+ key performance indicators spanning content quality, offer competitiveness, and brand trust.
Catalog Analysis
Executive overview by country, category, and product.
Global VIA Score
Detailed VIA Index: Quality, Offer, Trust
AI-powered content analysis: text and images
Action plan
Know exactly
what to fix.
Actions ranked by VIA impact
Ready-to-execute recommendations
Estimated gain before adjustment
Ready-to-execute actions
OKTee Page Builder
Optimize.
Generate AI-ready Amazon content.
OKTee generates your titles, bullet points, and descriptions, then syncs them directly to Amazon.
Some tasks are content-driven, while others require merchandising, creative, or catalog updates. OKTee clearly distinguishes what can be automated, resolved, or prioritized.
BETA
Publish titles, bullet points, and descriptions directly to Amazon.
COMING SOON
A+ Content publishing coming soon.
OKTee Page Tracker
Track.
OKTee alerts you instantly to any changes.
Get real-time alerts the moment your product pages change.
Page Tracker monitors and logs every update—including deleted visuals, variant shifts, copy updates, price adjustments, and Buy Box changes. Each modification is directly mapped to its impact on your VIA score, impressions, and revenue.
OKTee AI Agent
The AI Agent transforms your data into
high-priority decisions.
It detects the signals that matter, explains performance shifts, and recommends high-impact actions.
Analyze
Detects anomalies, trends, and emerging signals.
How it works
Highlights what is changing and why.
Prioritize
Surfaces high-impact topics.
Take action
Converts priorities into actionable recommendations and concrete roadmaps.
Meet the OKTee AI agent
Ready to see if Amazon's AI actually recommends your product?
100% free
3 ASINs/day
Results in under a minute
Access denied to your Amazon account
No credit card required
Try a free ASIN lookup
VIDEO
Maximize Visibility
is no longer enough.
Learn how Amazon AI evaluates products before recommending them to shoppers.
OKTee monitors your content, pricing, and Buy Box. Every change is detected, time-stamped, and linked to its impact on visibility and product performance.
Page Tracker
Your product pages are changing. OKTee keeps you informed.
Target audiences & use cases
Who they’re buying for, and why.
OKTee Marketing evaluates each Amazon product page against 50+ criteria organized into 3 pillars
Product Manager
Brand Manager
His listings were "optimized" by an agency. He doesn’t know why his ASINs aren’t showing up in Rufus. He wants an explanation, not an opinion.
> It finally has an objective score and a structured diagnosis.
Digital Shelf Manager
E-Retail Manager
He manages 200+ ASINs. He has no way to prioritize fixes. He wastes time manually reviewing product listings.
> He sorts his catalog by brand and category, but primarily by score, and handles urgent items first.
Ecommerce Consultant
Amazon Agency
It must prove the value of its recommendations to clients. It lacks the tools to benchmark performance and report results in a structured way.
> It delivers a visibility index report at the start and end of the engagement.
OKTee OPS
Go beyond basic recommendations.
Unlock the full power of OKTee
A single platform to boost your AI-commerce visibility, secure operations, optimize logistics, and protect your margins.
Good to know
Brands actively optimizing their Amazon PDPs see conversion rate lifts of 10% to 30%, depending on initial listing maturity and category. For complex products, documented gains can exceed 100%.
VIDEO
Maximize Visibility
is no longer enough.
Learn how Amazon AI evaluates products before recommending them to shoppers.
VIDEO
Maximize Visibility
is no longer enough.
Learn how Amazon AI evaluates products before recommending them to shoppers.
Target audiences & use cases
Who this is for,
and why it matters.
OKTee Marketing analyzes every Amazon product page across 50+ criteria, structured around three pillars.
Product Manager
Brand Manager
Listings were “optimized” by an agency. Rufus doesn’t rely on explanations. It needs structured signals.
> Get an objective score and a clear diagnosis.
Digital Shelf Manager
E-Retail Manager
Manages 200+ ASINs with no clear prioritization. Struggles to measure real impact.
> Prioritize by category, score and urgency.
Ecommerce Consultant
Amazon Agency
Must prove the impact of every recommendation. Needs a structured way to track performance.
> Deliver clear reports from day one.
Ready to see if Amazon's AI actually recommends your product?
100% free
3 ASINs/day
Results in under a minute
Access denied to your Amazon account
No credit card required
Try a free ASIN lookup
Target audiences & use cases
Who this is for,
OKTee Marketing analyzes every Amazon product page across 50+ criteria, structured around three pillars.
Digital Shelf Manager
E-Retail Manager
He manages 200+ ASINs. He has no way to prioritize fixes. He wastes time manually reviewing product listings.
> He sorts his catalog by brand and category, but primarily by score, and handles urgent items first.
Product Manager
Brand Manager
His listings were "optimized" by an agency. He doesn’t know why his ASINs aren’t showing up in Rufus. He wants an explanation, not an opinion.
> It finally has an objective score and a structured diagnosis.
Ecommerce Consultant
Amazon Agency
It must prove the value of its recommendations to clients. It lacks the tools to benchmark performance and report results in a structured way.
> It delivers a visibility index report at the start and end of the engagement.
Ready to see if Amazon's AI actually recommends your product?
100% free
3 ASINs/day
Results in under a minute
Access denied to your Amazon account
No credit card required
Try a free ASIN lookup
OKTee OS
Discover more modules
of OKTee OS.
Operations, Finance, Marketing, and AI agents align on a unified data foundation to turn signals into action.
FAQ
Questions?
Browse our FAQ to find the answers you need.
FAQ
Questions?
Browse our FAQ to find the answers you need.
Is OKTee Marketing already integrated with Alexa for Shopping?
Correct. Alexa for Shopping validates a shift we've already integrated at OKTee Marketing: Amazon's shopping AI looks far beyond basic product detail pages. It factors in offer dynamics, pricing, real-time availability, Buy Box ownership, customer reviews, and brand trust signals. OKTee Marketing analyzes these variables to ensure your products are fully optimized, credible, and recommended by Amazon's AI.
Is Amazon’s shopping AI different from GEO?
Yes, Amazon’s shopping AI is different from GEO. GEO optimizes visibility for AI. It mainly focuses on optimizing content so it can be understood, cited, or recommended by generative AI systems such as ChatGPT, Gemini, Perplexity, or Google AI Overviews. Amazon’s shopping AI goes further because it operates in a transactional environment. It does not only need to understand an answer, it needs to help choose a product. This means it can take into account broader dimensions than content alone: price, availability, delivery, reviews, purchase history, product comparison, trust signals, and the product’s actual ability to match a purchase intent. Amazon presents Alexa for Shopping as a personalized agentic assistant that relies in particular on Rufus’s product expertise and Amazon’s shopping context.
What is GEO?
GEO, or Generative Engine Optimization, refers to the optimization of content for answer engines and generative AI systems such as ChatGPT, Gemini, Perplexity, or Google AI Overviews. The goal is no longer only to rank well in a list of search results. The goal is to be understood, cited, summarized, or recommended by an AI when a user expresses a question or a purchase intent.
What’s the difference between Rufus and Alexa for Shopping?
Rufus was Amazon’s AI shopping assistant. It was already analyzing product detail pages, reviews, customer questions, catalog data, and purchase signals to help shoppers compare and choose products. Alexa for Shopping is the public evolution of that capability. The main change is not that Amazon’s AI is starting to understand products. It already did that with Rufus. The real shift is that this AI is becoming more deeply embedded in the Amazon shopping journey: search, comparison, recommendations, price history, and personalized assistance. Today, Alexa for Shopping is available in the United States. For European brands, the message is already clear: prepare product content so it is understandable, credible, and recommendation-ready for Amazon’s AI. OKTee Marketing analyzes these signals precisely through the VIA Index: Quality, Offer, and Trust.
Is OKTee Marketing just a GEO tool?
No. OKTee Marketing is not limited to editorial optimization for AI. It analyzes the overall performance of an Amazon product page: content, images, offer, Buy Box, availability, variations, trust signals, and page changes. The goal is not only to improve content understanding, but to measure the real recommendability of a product within the Amazon environment.
If my product detail pages are optimized for Amazon's shopping AI, will they also perform better on ChatGPT, Gemini, and Perplexity?
Yes, to a large extent. A clear, structured, complete, and consistent product page is more likely to be better understood by generative AI systems. The fundamentals are similar: strong content helps AI understand the product, its use cases, its benefits, its differentiators, and its proof points. However, Amazon adds its own signals: offer, price, availability, Buy Box, reviews, and commercial consistency. That is why OKTee Marketing is not limited to content alone.
Should you connect Vendor Central or Seller Central?
Not initially. OKTee Marketing can analyze your product pages without connecting to Vendor Central, Seller Central, or your ERP. API connectivity becomes valuable later to automate certain updates or enable more advanced workflows. In a future release, a Vendor Central connection could also allow, depending on the enabled scope, optimized content to be sent directly to Amazon: titles, bullet points, and descriptions.
What is the VIA score used for?
The VIA score is used to prioritize the actions that have the greatest impact on a product’s AI visibility. It quickly identifies: what limits the AI’s understanding of the product, what weakens its ability to be recommended, and what concretely limits its ability to be purchased. The VIA score turns this analysis into a clear, comparable, and directly actionable rating that helps teams prioritize and manage corrections.
Why OKTee Marketing is focused exclusively on Amazon
OKTee Marketing analyzes how Amazon's AI interprets and recommends your product detail pages. The platform evaluates content quality, selection, availability, pricing, Buy Box ownership, and trust signals to prioritize high-impact optimizations.
How is AI being leveraged?
AI explains anomalies, prioritizes risks, recommends actions, and generates tailored reports based on user permissions. All calculations, amounts, reconciliations, and statuses are driven by fully auditable data and business rules.
How is our data secured?
Data is encrypted in transit and at rest, with role-based access control (RBAC) and strict multi-tenant isolation. We provide comprehensive audit logs for sensitive actions, alongside fully documented processing activities and sub-processors.
Is OKTee Marketing already integrated with Alexa for Shopping?
Correct. Alexa for Shopping validates a shift we've already integrated at OKTee Marketing: Amazon's shopping AI looks far beyond basic product detail pages. It factors in offer dynamics, pricing, real-time availability, Buy Box ownership, customer reviews, and brand trust signals. OKTee Marketing analyzes these variables to ensure your products are fully optimized, credible, and recommended by Amazon's AI.
Is Amazon’s shopping AI different from GEO?
Yes, Amazon’s shopping AI is different from GEO. GEO optimizes visibility for AI. It mainly focuses on optimizing content so it can be understood, cited, or recommended by generative AI systems such as ChatGPT, Gemini, Perplexity, or Google AI Overviews. Amazon’s shopping AI goes further because it operates in a transactional environment. It does not only need to understand an answer, it needs to help choose a product. This means it can take into account broader dimensions than content alone: price, availability, delivery, reviews, purchase history, product comparison, trust signals, and the product’s actual ability to match a purchase intent. Amazon presents Alexa for Shopping as a personalized agentic assistant that relies in particular on Rufus’s product expertise and Amazon’s shopping context.
What is GEO?
GEO, or Generative Engine Optimization, refers to the optimization of content for answer engines and generative AI systems such as ChatGPT, Gemini, Perplexity, or Google AI Overviews. The goal is no longer only to rank well in a list of search results. The goal is to be understood, cited, summarized, or recommended by an AI when a user expresses a question or a purchase intent.
What’s the difference between Rufus and Alexa for Shopping?
Rufus was Amazon’s AI shopping assistant. It was already analyzing product detail pages, reviews, customer questions, catalog data, and purchase signals to help shoppers compare and choose products. Alexa for Shopping is the public evolution of that capability. The main change is not that Amazon’s AI is starting to understand products. It already did that with Rufus. The real shift is that this AI is becoming more deeply embedded in the Amazon shopping journey: search, comparison, recommendations, price history, and personalized assistance. Today, Alexa for Shopping is available in the United States. For European brands, the message is already clear: prepare product content so it is understandable, credible, and recommendation-ready for Amazon’s AI. OKTee Marketing analyzes these signals precisely through the VIA Index: Quality, Offer, and Trust.
Is OKTee Marketing just a GEO tool?
No. OKTee Marketing is not limited to editorial optimization for AI. It analyzes the overall performance of an Amazon product page: content, images, offer, Buy Box, availability, variations, trust signals, and page changes. The goal is not only to improve content understanding, but to measure the real recommendability of a product within the Amazon environment.
If my product detail pages are optimized for Amazon's shopping AI, will they also perform better on ChatGPT, Gemini, and Perplexity?
Yes, to a large extent. A clear, structured, complete, and consistent product page is more likely to be better understood by generative AI systems. The fundamentals are similar: strong content helps AI understand the product, its use cases, its benefits, its differentiators, and its proof points. However, Amazon adds its own signals: offer, price, availability, Buy Box, reviews, and commercial consistency. That is why OKTee Marketing is not limited to content alone.
Should you connect Vendor Central or Seller Central?
Not initially. OKTee Marketing can analyze your product pages without connecting to Vendor Central, Seller Central, or your ERP. API connectivity becomes valuable later to automate certain updates or enable more advanced workflows. In a future release, a Vendor Central connection could also allow, depending on the enabled scope, optimized content to be sent directly to Amazon: titles, bullet points, and descriptions.
What is the VIA score used for?
The VIA score is used to prioritize the actions that have the greatest impact on a product’s AI visibility. It quickly identifies: what limits the AI’s understanding of the product, what weakens its ability to be recommended, and what concretely limits its ability to be purchased. The VIA score turns this analysis into a clear, comparable, and directly actionable rating that helps teams prioritize and manage corrections.
Why OKTee Marketing is focused exclusively on Amazon
OKTee Marketing analyzes how Amazon's AI interprets and recommends your product detail pages. The platform evaluates content quality, selection, availability, pricing, Buy Box ownership, and trust signals to prioritize high-impact optimizations.
How is AI being leveraged?
AI explains anomalies, prioritizes risks, recommends actions, and generates tailored reports based on user permissions. All calculations, amounts, reconciliations, and statuses are driven by fully auditable data and business rules.
How is our data secured?
Data is encrypted in transit and at rest, with role-based access control (RBAC) and strict multi-tenant isolation. We provide comprehensive audit logs for sensitive actions, alongside fully documented processing activities and sub-processors.